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Retinol Serum: AM & PM Skincare Routine

Nidhi Gupta |

Retinol has been a superstar product in the skincare world and has gained popularity and fame for it’s magical results on the skin by fighting various skin concerns. From reducing fine lines and wrinkles to minimizing acne and increasing skin radiance, retinol serums have always shown visible outcomes. But to get the best results from this powerful ingredient, you must know it’s unique properties and how to incorporate retinol serum into your daily skincare routine. In this blog, you will get all the answers you need, from exploring the benefits to getting tips for maximizing the effectiveness of retinol serum and a complete guide on AM & PM skincare routines.

Revealing the Power of Retinol

Retinol, also referred to as vitamin A1, is a retinoid, which is a class of vitamin A derivatives. It works by increasing the production of collagen and boosting skin elasticity for plumper and glowing skin. It also accelerates cell turnover. Retinol works so well in treating a variety of skin concerns because of this multifaceted strategy:

  • Anti-Aging: Using Retinol serum in your daily skincare routine, you will notice a reduction in fine lines, wrinkles, and sun damage. It speeds up the production of collagen in your skin.
  • Acne Reduction: By replacing the hyperpigmented skin cells to new ones. Retinol serum helps prevent skin breakouts and reduces the appearance of acne.
  • Skin Brightening: Retinol serum improves the skin's texture, evens out the skin tone, tackles hyperpigmentation, tanning, and sun damage, and makes your skin look brighter and spotless.

Understand the AM vs. PM Routine with Retinol

While retinol offers incredible benefits, it's crucial to understand its sensitivity to sunlight.

Here’s what you need to keep in your mind while incorporating retinol into your AM and PM routines:

  • AM Routine: It is not recommended to include retinol as part of your morning skincare routine, as it breaks down when exposed to sunlight, may cause skin irritation, and reduces its effectiveness.
  • PM Routine: As your skin undergoes it’s natural repair process during night, since retinol doesn't degrade in the absence of sunlight, this is the ideal time to harness its power.

Here's a breakdown of a recommended AM and PM routine when using a retinol serum:

AM Routine:

  1. Cleanse: Start your day with a gentle cleanser to remove any leftover sleep products.
  2. Toner (optional): Apply a hydrating toner to balance your skin's pH level.
  3. Antioxidant Serum: Look for a serum rich in antioxidants like Vitamin C or E to protect your skin from environmental damage throughout the day.
  4. Moisturizer with SPF: This is the most crucial step. Choose a moisturizer with broad-spectrum SPF 30 or higher to shield your skin from the sun's harmful rays.

PM Routine:

  1. Double Cleanse: First, use an oil-based cleanser to remove sunscreen and makeup. Then, use a mild water-based cleanser to get rid of any leftover impurities.
  2. Exfoliate (1-2 times a week): Opt for a gentle chemical exfoliant to remove dead skin cells and prep your skin for better product absorption.
  3. Retinol Serum: Apply a pea-sized amount of retinol serum to your entire face, avoiding the delicate eye area.
  4. Moisturizer: Since retinol can be drying, follow with a rich moisturizer to replenish hydration and lock in all the products.

Tips for Maximizing the Benefits of Retinol

  • Start Slow: Introduce retinol gradually, applying it 1-2 times a week initially. As your skin adjusts, you can increase frequency of nightly use.
  • Moisturize, Moisturize, Moisturize: Retinol can cause dryness and irritation, especially during the initial use. Counteract this by using a fragrance-free, gentle moisturizer.
  • Sun protection is Key: Retinol makes skin more sensitive to the sun, so it is imperative that you wear a broad-spectrum sunscreen with SPF 30 or higher every day, rain or shine.
  • Consult a dermatologist: If you have any concerns about incorporating retinol into your routine, especially if you have sensitive skin or pre-existing conditions, consult a dermatologist for personalized advice


Retinol serum has the power to improve your overall skin's health and appearance. But knowing how to incorporate ratinol effectively into your AM and PM routines, this amazing ingredient can be a game-changer for your radiant skin. Remember, consistency is key! With proper application and a touch of patience, you'll be well on your way to achieving smoother, brighter, and younger-looking skin.